Twitter Create, formerly Twitter Media, was a comprehensive one-stop shop for professional content creators on Twitter.

The redesign expanded the site's audience, provided easy-to-navigate, industry-specific content, and served as a hub for Twitter's product offerings.

Project type:
Website Redesign

Role:
ACD - Design & Strategy

In-house collaborators:
PMM - Sarah Assenti
Producer - Ryan Leong
Design - Tiffany Lee
Content Lead - Liz Burr
Global Head of Brand
Management & Strategy -
Courtney Warren

Twitter Create

Primary Audience:
Professional Content
Creators

Twitter Create's audience shared a common goal:
to understand the art & science of using Twitter to fuel ideas that shape culture.

Specific Offerings:

Twitter Create offered tips, techniques, and best practices to master the ins and outs of Twitter.

Site Map

To streamline and simplify navigation, I used audience needs as an organizing principle.

In order to be a one-stop destination for all professional content creators on Twitter, the site needed to serve information relevant to their goals on the platform.

By separating content into three main content hubs - industries, goals and products - discoverability and relevance were optimized.