Developed the UI and visual design for 8tracks first XBox app, revamped the 8tracks investor pitch deck, designed marketing collateral for online/offline advertising initiatives.
Visual design and layout of product promotional material for Facebook.
Assisted with a nationwide retail display for Levi's - handmade American flags out recycled Levi’s jeans, one for each store (4’ H x 5’ W).
UX Designer (2x contracts)
Created design flows and user interactions on the Google Wallet team, compelling users
to opt for phone usage over traditional wallet transactions. UX Design Lead for Project Babylon, an internal initiative introducing features that enabled users to link cards and accounts in order to surface valuable insights about their financial activities.
Visual Designer (Contract)
Supported the Business Design team (Ads & Pages), designing a range of communication materials for internal and external events.
Design Lead - Twitter #Studio
Scaled the Twitter brand after a brand refresh launched in 2016, focusing on design systems and guidelines for a range of enterprise and SaaS applications, adding definition to Twitter’s brand identity and making brand adoption easier for company employees.
Led a team of ten designers under Twitter's global creative director within #Studio, Twitter's internal agency. Directed and designed work on product launches, major brand initiatives/campaigns, and core web properties. Collaborated across organizational lines, building strong partner relationships to deliver world-class work.
Oversaw the design strategy of Twitter's off-platform digital ecosystem within the Global Brand team. Consulted and drove the design direction of a variety of new websites, website expansions, and redesigns/replatforms.
Generated high-level user flows Totokaelo's eCommerce website to improve the stickiness of the browsing experience and boost sales (designer index page, favoriting).
Managed a small but busy full service design agency that focused on brand identities and environments (Uber, Incase, Summit Series).
Bachelor of Science in Media, Culture, and Communication
Focus: Technology and Society
ACD - Digital & Web - Global Brand
Currently developing a strategy-led campaign for Chime Enterprise.
Led the visual identity transformation of NewRetirement during its evolution to Boldin—
a pivotal rebrand that expanded the company's mission from retirement planning to comprehensive financial wellness. This successful rebranding initiative resulted in renewed interest from existing clients and a 30% increase in email conversion rates.